If you own a small business in Amarillo, you’ve probably heard a lot of conflicting advice about websites. Some say you don’t need one, while others claim that simply having a site is enough to bring in customers. At Knowles Creative, we specialize in web design for small businesses, and we’re here to clear up some common website myths that might be holding you back.
One of the biggest myths is that social media is enough. While Facebook and Instagram are great tools for engaging with customers, you don’t own those platforms—the algorithms decide who sees your content. A website gives you full control over your brand, 24/7 visibility, and builds better trust with customers. If you’re relying only on social media, you’re missing out on potential customers who search Google first when looking for local businesses.
Another common myth is that a website is a one-time investment. The truth is, websites need regular updates to stay effective. They require security updates to protect against hackers, SEO improvements to rank higher on Google, and fresh content to keep visitors engaged. An outdated website can make your business look out of touch, which is why at Knowles Creative, we handle ongoing website maintenance so your site stays secure, fast, and relevant.
Some small business owners think DIY website builders are just as good as professional ones. While platforms like Wix and Squarespace make it easy to build a site, they often lack customization, SEO optimization, and professional polish. Do they help you rank on Google? Convert visitors into paying customers? Look unique and professional? A custom-built website designed by Knowles Creative ensures that your site is optimized, user-friendly, and designed to help your business grow.
Finally, just having a website isn’t enough—you need SEO and marketing to actually attract customers. Without SEO, a website is like a billboard in the desert. To get found online, your site needs search engine optimization, local optimization to appear in Amarillo searches, and content marketing to engage and convert visitors. That’s why we offer SEO add-ons at Knowles Creative to help small businesses get found online and attract real customers.
Your website should be more than just an online placeholder—it should be a powerful tool that helps you get more customers. At Knowles Creative, we design modern, mobile-friendly websites for Amarillo small businesses that are built to convert visitors into customers. Plus, we offer ongoing maintenance, SEO, and social media add-ons so you can focus on running your business while we handle your online presence.
📩 Ready to upgrade your website? Contact us today and let’s build something great!
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